Research and survey show proof that the present and future of the event industry is going hybrid. A survey conducted by etc.venues during its first hybrid event in 2020 revealed that almost three-quarters of 73% are planning to combine in-room and virtual events even before the end of the year. Another survey performed by e27.com reported that 60% of their respondents believe that digital conferences will play a big role in the future. Meanwhile, a research project by MPI participated by meeting professionals, event delegates, technology vendors, and consultants also showed that more than 70% of the respondents think that hybrid events are vital for the future of the industry.
All of these event experts and organizers conclude that hybrid events are vital and a lot of them are already venturing into hybrid events. In this article, we will discuss what are the perks hybrid events can offer and why event planners are so inclined in doing one.
Increased attendance
On the ground events present with challenges such as limited venue capacity, travel time and accommodation. At times like this where there is limited travel during a pandemic, your event becomes more appealing and convenient for your participants if you go hybrid because they are able to participate even at the comfort of their own homes. To give you an idea of how big hybrid events can be, Webplay Virtual Events was able to accommodate the largest medical conference in the Philippines with attendees reaching up to 15,000 which is 7x more than their normal on-ground convention can.
Cost reduction
Another benefit of hosting a hybrid event is a significant reduction in cost and event logistics. For a hybrid event, your overhead cost could be reduced to about 25% because logistics including venue, staff, travel and accommodation will be eliminated.
Accessibility of event content
With hybrid technology, content from the event sessions can be stored on the platform for a certain period of time. This gives your participants to playback and revisit the session, as well as access the slides, notes, and other event-related contents at their own convenient time. With this feature, your content can last for a long period rather than ending with your live event. This also gives your audience and participants to go through everything at their own pace.
Seamless execution
Hybrid platforms such as Webplay Virtual Events are built using a flexible software design framework. This is the reason why it can provide clients with their specific requirements such as tailor immersive environments, detailed registration processes, schedule assistants, matched online meetings, livestream halls, on demand contents, sponsor exhibits and a variety of other interactive activities and custom features. All of these and more ensure that your event goals will be fulfilled in a seamless manner.
READ MORE: Professionals were the best hosting service
Apart from that, if you are interested to know about Ultimate Checklist for Successful Exhibition Event Management then visit our Business category.
