After installing the mobile 4g proxy and Proxy Web Analytics tracking code on the site, its owner gets access to huge amounts of extremely valuable information for the business.
It becomes possible to learn almost everything about your visitors and customers – from the sources of conversions to the site to what pages they view, what they share on social networks, and what products they prefer to buy.
However, many business people still do not take advantage of the full potential of web analytics for various reasons. In this article, we will share with you several practical ways to use Google Analytics that will be relevant to any business.
The Benefits of a Proxy for Promotion in Social Networks
As you already know, a proxy web analytics is an intermediary between a user and a web resource. Its main task is to hide the actual IP address of the user. So, you may be abroad, but when you connect proxies, the site recognizes your geolocation, as if you are now living in another country. Playing the role of a kind of buffer, a proxy web analytics makes it possible to hide the real address, bypass IP or profile blocking, visit sites blocked in the region, remain anonymous, and protect the device from cyber-attacks.
What Are Social Media Proxies Useful for?
Data privacy. Your activity will always remain anonymous, and important data will never fall into the hands of third parties.
Bypass regional and local restrictions. Thanks to the proxy, they will be able to visit their favorite social networks. In addition, by using a proxy, you can bypass the restrictions set by system administrators in the office or university.
Cheats and mass following. Mass activities are an effective method of promoting your own goods/services and other people’s products in order to earn money on affiliate programs. If you do not use a proxy, then you can get a ban from the Instagram and Tik Tok systems.
Research User Conversion Paths
On the way to becoming customers of your business, website visitors do not always behave the way you imagine. This path is not a straight line, but rather resembles a complex system of roads with several levels.
Google Analytics can visualize these journeys. You can see how they look in the Conversions – Multi-Channel Funnels – Top Conversion Paths report.
Use Analytics Data to Improve the Site
The real power of web analytics is that by understanding how people interact with the site, you get the opportunity to make it better. For example, by simplifying complex things, reducing the number of steps that need to be taken before conversion, improving site loading speed, and other important indicators.
Sometimes even small changes are enough to significantly improve the effectiveness of a business website.
Study Referral Traffic
The concept of “referral traffic” means transitions from other sites. It is worth noting that this channel is often given little attention. And in vain, because the analysis of such transitions can provide answers to the following questions:
- which sites directly link to the pages of your resource;
- what type of content generates citations and backlinks;
- how the referral audience behaves.
Based on this information, you can come to interesting conclusions and make useful changes to your marketing campaign.
More Attention to Geography
Most sites are focused on the market of one country, so the owner of such a resource, most likely, never reaches the report on the geography of visitors. This is wrong because the country can be the same for everyone, but the traffic is generated by different cities. This information can be used for spot SEO optimization and setting up a campaign in contextual and targeted advertising.
Before diving in, it’s important to understand that when it comes to web analytics, context can be critical. For example, the same bounce rate can be interpreted in a completely opposite way, depending on the type of pages in question.
Data alone is of little use unless you understand how to properly interpret it and use it to benefit your business. There are no indicators that are equally “good” or “bad” for everyone. This needs to be determined on a case-by-case basis for each business and context.
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