You know that feeling when you’re in a conversation with someone, and they don’t seem to geek out about the 404s, redirections, backlinks, or spiders? It’s pretty standard for those who work in SEO, but getting blank stares from decision-makers can be frustrating.
SEO Importance can’t be neglected. It is a crucial component of any business’s success. However, small business owners and CEOs often do not have enough information and are uncomfortable about diving into SEO strategies. Professionals at newyorkseo can help you out.
You have to convince executives every day. They’re confident that they know what they want, and you need to deliver it for them. But how do you get the SEO budget up? It can be a challenge, but some tricks of the trade work like a charm!
Terminology
The SEO industry has its jargon! Let’s start by acknowledging that. It can be hard to understand for someone from a different department, so you must take the time to teach and educate them on basic concepts of SEO before throwing them into conversation with all the terminology. Try clarifying terms like “keyword” or defining metrics such as “referring domains,” which can make understanding easier for everyone involved in this complex field
Explain Everything
SEO is complicated, and it can take a while before you see any results. It’s not the most reliable marketing strategy because people don’t know what to expect, so they’re usually hesitant when taking risks like this. It might not be easy getting your boss on board with SEO if there aren’t tangible benchmarks or timeframes established for success in advance. Keep all these things in mind as you explain why you chose to do something or how your decision came about. Remember that explanations should have both an understanding of where we’ve been and how decisions were made along the way (the “why”) as well as what happened (“what”).
Imagine that you discovered many duplicate content on the site. It may cause several problems, such as potential link dilution and search engine penalties. Of course, your priority would be to rewrite or redirect any unneeded pages so that your boss doesn’t question why you have not touched them yet. After all, more exposure is never bad for business!
You’re an SEO professional, so you know that duplicate content is one of the worst things for Google. When your boss asks about it, and you say, “Google hates this,” they get frustrated because they want more info on why exactly there’s a problem with having two versions of the same thing online. So instead, tell them how duplication impacts search engine optimization by causing pages to compete against themselves in ranking and other ways besides google not liking it, like coming off spammy or making their site look unprofessional.
The trouble comes from duplicated content leading different web pages containing similar information to be ranked alongside each other when trying to find what someone has searched for, which means page A might have been number 1 before being copied onto another.
Apart from that, if you are interested to know about SEO in an AI-Driven World: How to Strategize? then visit our Digital Marketing category.
