During the outbreak of COVID-19, the rate of return in e-commerce saw a rise because the buyers were not satisfied with the product or did not get what they were looking for. In this article, we will discuss how to reduce returns in e-commerce.
We all know that if the return rate increases, the profit margin falls drastically and the latter impacts the company’s name due to customer retention. Every e-commerce brand is struggling with the return rates. Even major brands are not able to achieve zero returns.
When it comes to the return rates, various factors come into play, such as the type of product, the price point, the quality, and more. As online sales are increasing nowadays due to strict restrictions of COVID-19, the return rates are also increasing gradually. So, let’s see the answer to your question: how to reduce returns in e-commerce?
Best Tips To Reduce Your Return Rate in e-commerce
Simplified product description:
This is one of the most important things that the majority of the sellers tend to ignore. When it comes to online shopping, product description plays a vital role as it helps the customer get to know more about the product.
For instance, if you are selling a product with insufficient description, then there are high chances that the buyer will return the product because it did not satisfy their requirements.
Product visuals:
Another essential factor is that it lets the customer know how exactly the product will look when they receive it. Make sure to offer a 360 view of the product with clear images.
It would be even better if you added a product video that flaunts the features of the product. This will offer better clarity to the customers and, at the same time, reduce the return rate.
Take the feedback seriously:
Customer feedback plays a significant role in knowing how they feel about your product, and you should surely improve the points as soon as possible. If you fail to do that, then they will surely return the product. The feedback from the ones who produce the product matters the most. Make sure to work on them.
Check the accuracy:
Make sure to check if the product you are offering matches the title, images, and description. In the majority of the cases, people tend to return the product when it does not match.
Return Policies:
If you want to reduce the return rates, you have to offer robust return policies to your customers. If a customer gets a hassle-free return experience, they will not think twice before ordering from your store. However, if there’s any trouble with the return or refund of the product, then they will prefer to choose an alternative store to avoid the hassle.
Conclusion
In the challenging time of COVID-19, you can consider following the above practices to your query on how to reduce returns in ecommerce and gain more profit margin. Make sure to offer the best quality possible as it will also help build a loyal customer base.
