So, you are going digital and maintaining a website to keep your business up to date with the demands of the digital world. Some hurdles you may have faced already are, how to build a website and what content to include. Once you have got a site you are happy with, you will need some images. Not just to make it pretty to look at, but to boost your SEO, improve user experience, and gain the attention of visitors. Photography is a fun hobby, and maybe you consider yourself a dab hand with a camera, but are your skills up to scratch to populate your entire website with imagery? This is where stock photography becomes your best friend. Not only will you have access to a wide selection of images from an array of independent and professional photographers, but with quick downloads you can save yourself the time of taking these images yourself and the cost of hiring a professional! Clickasnap have helped to explain exactly why stock photography is useful for businesses and how it can help you build your digital platforms.
What is stock photography?
Stock photos can be images of anything, from places, landmarks, events, nature, people, and more! What sets apart a stock image from a regular photo is that they have been licensed for different uses, usually commercial. Uploaded to platforms, usually photo-sharing sites or stock photo membership sites, you can find millions of images from independent and professional photographers. The photographer will indicate the rights they have permitted for their images. Sometimes these differ, so it is important to check before you make a download. Most, however, are for sale and can be used on websites. These downloads can sometimes be free but typically will cost you a small fee which the majority of will go to the photographer.
Time-saving and cost-effective
Accessing stock photography sites and having downloads available at your fingertips saves you a large amount of time required to take photos yourself. Whether this is for your site, social media, blog posts etc, your digital platforms can be populated with relevant images without the need for you to pick up a camera.
When it comes to the cost, downloading digital stock images is vastly cheaper than hiring a professional photographer to take images for you. Although this may be good for particular events and products, it is not necessary for images to complete your site and for regular social media posts.
A wide selection of content
With millions of stock images available online across a wide selection of stock and photo-sharing sites, you are spoilt for choice when it comes to content. Photographers from across the world upload images daily, keeping the content new and up to date. Whether you need images of people, locations, animals, and objects, you are sure to find what you are looking for from stock imagery.
Supporting independent photographers
What is better than one business helping another, no matter how big or small. Your downloads from photographers on these platforms will give them the means to continue their passions, taking amazing images, uploading them, gaining exposure, and making money. All at a cost-effective price for your business.
Overview
Stock photography refers to a collection of pre-existing images that are available for licensing and use by individuals and businesses for various purposes. While some businesses may prefer to create their own custom images or hire a professional photographer, stock photography offers many benefits that can make it a valuable resource for businesses of all sizes.
Firstly, stock photography is a cost-effective solution for businesses that want to add visual appeal to their marketing materials without incurring the expense of hiring a professional photographer. Many stock photo sites offer affordable subscription or pay-per-download options that make it easy for businesses to access high-quality images on demand.
Secondly, stock photography provides a wide variety of options for businesses. From lifestyle images to product shots and abstract concepts, businesses can easily find images that match their branding and messaging. This can help businesses create a cohesive visual identity across their website, social media, and other marketing channels.
Thirdly, stock photography saves time. Rather than spending time and resources on a custom photoshoot, businesses can quickly find and download the images they need from stock photo sites. This allows businesses to focus on other important tasks like creating content, engaging with customers, and growing their business.
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