Are you new to uploading your music on Spotify and unsure how to engage more listeners on Spotify? Here are some simple and inexpensive ways that you can increase your fanbase and reach a wider audience on the platform!
Find Your Target Audience
So, how do you get started on Spotify? It is a great idea to work out who exactly your target audience is. What kind of person will enjoy your music and how can you make your work appealing to them? If you are a younger artist with younger listeners it would be a good idea to get yourself or your band onto newer social media platforms, like TikTok for example. Music can and has become really popular through viral trends on the app. If you aren’t sure who your target audience would be, it can be helpful to look at similar artists who are already on Spotify for inspiration. How and where are they promoting their songs? Who listens to their music and could their fans be interested in your music? Once you have determined these factors, you can work on reaching the people who are going to love your music!
Share Your Music on Social Media
Social media in general is a great tool for expanding your fanbase all over the world and for free. Having a presence across many platforms will increase your chances of being discovered by those who will love your songs. These sites and apps will also allow you to get in touch with your fans, ask them what they would be interested in seeing from you, and promote upcoming music and shows. You can form a really good relationship with your listeners simply by being active on socials and showing your appreciation of their support! Musicians and artists with a supportive and positive fanbase are more likely to reach a wider audience as time goes on, since the environment welcomes new listeners.
Collaborate with Artists and Influencers
A great way to get your music heard by a lot of people is to collaborate with another artist. Get in touch with the people you know who create great music or approach a musician you admire with a collaboration proposal. This is great exposure and could really expand your audience since their listeners will hear the talent you’ve got to offer! If you have any contacts in the music business, make sure to use them. Those who are more experienced in the industry will often have really useful advice that you can apply in order to reach a wider audience. You could also consider reaching out to social media influencers that have a strong presence among your target audience. Finding someone who enjoys your music and is able to share it with their many followers is an excellent way to promote your work and gain new supporters.
Start Promoting
Now that you have some handy tips under your belt, you can go ahead and grow your audience using these simple steps!
Read more: Spotify Hits a New Milestone, with Over 320 Million Listeners and 144 Million Paid Accounts
